8.4 Google AdWords: Optimizing Online Advertising (Recitation)

• <Google AdWords: Optimizing Online Advertising (Recitation)
• 8.4.1Welcome to Recitation 8
• 8.4.2Video 1: Introduction
• 8.4.3Video 2: How Online Advertising Works
• 8.4.4Video 3: Prices and Queries
• 8.4.5Video 4: Modeling the Problem
• 8.4.6Video 5: Solving the Problem
• 8.4.7Video 6: A Greedy Approach
• 8.4.8Video 7: Sensitivity Analysis
• 8.4.9Video 8: Extensions and the Edge
• >Video 2: How Online Advertising Works

Video 1: Introduction

The slides from all videos in this recitation can be downloaded here: Optimizing Online Advertising (PDF - 1.1MB).

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