General
Reiner, M. "The Deborah Number." Physics Today 17, no. 1 (1964): 62.
Dealy, John M. 
"Weissenberg and Deborah Numbers Their Definition and Use." (PDF - 2.9MB) Rheology Bulletin 79, no. 2 (2010).
Bilmes, L. "The Rheological Chart." Nature 150 (1942): 432–33.
Sella, Andrea. "Classic Kit: Weissenberg's Camera," Chemistry World, November 2011. (Royal Society of Chemistry)
Review of Newtonian Fluid Mechanics
Denn, Morton. "50 Years of Non-Newtonian Fluid Dynamics." AIChE Journal 50, no. 10 (2004): 2335–45.
Generalized Newtonian Fluids
Wagner, N. J., and J. F. Brady. "Shear-Thickening in Colloidal Dispersions." Physics Today 62, no. 10 (2009): 27.
Bingham, E. C. "An Investigation of the Laws of Plastic Flow." (PDF - 3.9MB).
Balmforth, Frigaard, et al. "Yielding to Stress: Recent Developments in Viscoplastic Fluid Mechanics." Annual Review of Fluid Mechanics 46 (2014): 121–46.
Linear Viscoelasticity
Ward, Ian M. Chapter 5 in Mechanical Properties of Solid Polymers. 2nd ed. Wiley, 1983. ISBN: 9780471900115.
Markovitz, H. "Boltzmann & the Beginnings of Linear Viscoelasticity." Transactionas of the Society of Rheology 21, no. 3 (1977): 381–98.
Polymer Physics: Gaussian Chains and Entopic Elasticity
Rubinstein, M., and R. H. Colby. Chapter 8 in Polymer Physics. Oxford University Press, 2003. ISBN: 9780198520597.
Chandrasekhar, S. "Stochastic Processes in Physics and Astronomy." (PDF - 10.9MB) Reviews of Modern Physics 15, no. 1 (1943).
Heroes and Highlights in the History of Diffusion (PDF - 1.2MB)
Gennes, Pierre-Gilles de. "Entangled Polymers." Physics Today 36, no. 6 (1983): 33.
Lodge, T. P., and M. Muthukumar. "Physical Chemistry of Polymers: Entropy, Interactions, and Dynamics." The Journal of Physical Chemistry 100, no. 31 (1996): 13275–92.
Rubinstein, and Colby. Chapter 9 in Polymer Physics (Chemistry). Oxford University Press, 2003. ISBN: 9780198520597.
Differential Constitutive Equations
Malkin, A. Ya. "The State of the Art in the Rheology of Polymers: Achievements and Challenges." Polymer Science Series A 51, no. 1 (2009): 80–102. (Translated from Russian)
Prakash, J. Ravi. "Micro and Macro in the Dynamics of Dilute Polymer Solution." (PDF - 4.7MB) Korea-Australia Rheology Journal 21, no. 4 (2009): 245–68.
Videos
Classic video "Rheological Behavior of Fluids" by H. Markowitz, from the National Committee for Fluid Mechanics Films (NCFMF) series.
NCState. "Silly Putty Drop: 2009." July 2, 2009. YouTube. (50 lb ball of silly putty being dropped from a garage)