Beleza Natural Preparation Questions

Beleza Natural Assignment Questions:

In preparation for the class, read the case carefully and think about the following questions. Be prepared to discuss your answers.

  1. What are the key elements of Beleza natural's business strategy?
  2. How does the firm structure its processes to support this strategy?
  3. Consider the Madureira Institute. Ignore the evaluation step for new customers. Draw a process flow map associated with the operations of the institute. Then calculate the following quantities for a Saturday:
    1. The capacity of each step
    2. The bottleneck, and the capacity for the system
    3. The utilization of each step
  4. What improvement measures would you suggest to increase the process efficiency and to enhance the performance of the institute. How would you prioritize these?