1 Course introduction and elements & role of a business plan  
2 Idea generation  
3 Analyzing ideas and inspirations Assignment 1A due
4 Speed dating for team formation Assignment 1B due
5 More team formation and idea refinement  
6 Market segmentation & primary customer research Assignment 1C due
7 Moving from the broad list of potential markets to specific targets  
8 Determining what you can do for your customer Assignment 2 due
9 Defining and refining what makes you unique  
10 Simulation lab on marketing plan Assignment 3 due
11 Competitive advantage Assignment 4 due
12 Business economics part I: Cost of customer acquisition Assignment 5 due
13 COCA examples and discussion  
14 How do you make your business economically sustainable & attractive? Assignment 6 due
15 Sales and distribution  
16 Go-to-market simulation lab Assignment 7 due
17 How do you design and build your product?  
18 Nuts and bolts of building your financial statements Assignment 8 due
19 Product definition, development to delivery  
20 Legal considerations to start a company Assignment 9 due
21 Scaling the business, team section & how to present a business plan Assignment 10 due
22 Troubles ahead Assignment 11 due
23 Student team presentations  
24 Student team presentations (cont.) Assignment 12 due